Hheatmapping offers invaluable insights into customer behaviour and in-store activities. This technology presents a multitude of benefits for both shop management and store planners
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Using artificial intelligence, our footfall counting systems accurately pick out people in live video from CCTV cameras. In a store
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Thousands of shoppers walk into stores looking for guidance on what to buy, but nearly 90 percent leave empty handed
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How do retailers measure the affects of advertising promotions? One obvious metric is sales. Has the store sold more stuff
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In the 21 years since Motorpoint opened their first store in Derby, they have become the largest independent vehicle retailer
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Using retail traffic counting, stores can more efficiently schedule staff and thus increase sales. When shoppers aren’t sure what to buy, and don’t get helpful advice from retail staff, 90% of them leave empty-handed, according to a recent consumer survey. A video retail traffic counter shows hourly, half-hourly or even 5-minute break-down of the number of people entering the store. The counts can be integrated with a workforce management system, making it easy to create better forecasts and staffing schedules
It gets worse. If the 90 percent of shoppers had received the help from shop assistants, 86 percent of them would have purchased even more than planned.
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Footfall monitoring system lets jewellers identify business opportunities and increase sales.
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Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details
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How to maximise the business potential of every customer entering the store with smart retail analytics
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Cameras and people counting technology let supermarket chain reduce the time customers spend queuing from 4 mins to just 26 seconds.
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Do your shop window displays attract customers? Are you sure? Video recognition technology tells you exactly how many people looked at the shop window, for how long and what percentage of them actually entered the shop. People can be tracked around the store and you can see if browsers turned into customers.
Video systems give over 98% accurate measurements of customer engagement and response, so retailers can improve displays and test exactly what converts browsers into buyers. Importantly, managers are also very quickly informed when shop window displays are failing to attract customers.
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