Tag Archives: footfall

It’s not just Retailers who Count People

It’s not just retailers who benefit from counting how many people come through their doors. Many other businesses are now monitoring footfall, such as sporting venues, bus operators, garden centres, banks, student unions, museums and libraries. Bars, Pubs and Clubs Increasingly bars, pubs and clubs are monitoring how many people are in their premises at … Continue reading It’s not just Retailers who Count People

Google local search drives consumers to high street stores

Research from Google investigates the impact of internet searches on high street shopping. According to their report, the retail industry is undergoing a dramatic shift: footfall is down whilst online research is up. But search results are also a powerful way to drive consumers to stores. Three out of four shoppers who find local information … Continue reading Google local search drives consumers to high street stores

How important is footfall data?

Acting on footfall trends can maintain profitability even in harsh trading conditions. The key is to analyse the fine details rather than just looking at the big picture. Zooming into various indicators lets retailers identify badly performing areas and act to improve matters. For example by: – Comparing footfall and sales conversion at different hours … Continue reading How important is footfall data?